Online Communication Strategy Defined
The question, “What do you mean by ‘online communication strategy’?” has come up a couple of times in the past few weeks as I’ve met with potential clients and even existing clients who hadn’t been...
View ArticleWorking Google’s Dark Side for Fun and Profit
“It doesn’t matter what they’re saying, as long as they’re talking about you.” Apparently that old saw isn’t just true, it’s profitable. A fascinating article on the front page of the Sunday Business...
View Article3 Keys to Digital Marketing Success in 2011
Here are a three tidbits to keep in mind as you begin implementing your online marketing plans in 2011. Focus on Customers Investing in channels that make it easy for you to stay in touch with your...
View Article10 Questions To Ask Before You Start a New Online Marketing Campaign
Here are 10 questions to ask yourself before you begin a new online communications effort or make plans to overhaul an existing program. If you can’t answer these questions succinctly, you’re raising...
View ArticleHow Universal Search Changes SEO
The new universal search results, which include images, video, shopping, and social elements, is a fundamental change that offers greater opportunities for SEO success, but requires more work...
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Do You Control Your Online Presence?
This XKCD comic (Really funny, more so if you’re a geek or love one) hints at the downside of social networks. Facebook’s network – and LinkedIn’s and Twitter’s – are all powerful and worth tapping...
View ArticleDo You Control Your Online Presence, Part 2
Quick add-on to Friday’s post about the value and dangers surrounding Facebook and other social networks: one of the biggest has to be control of your data – specifically the audience you create as you...
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Facebook Posts On Your Schedule
If you’re using Facebook for marketing you’ve no doubt dealt with the inconvenience of having no way to schedule posts in advance. Depending on the resources available at your firm, you may even have...
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Do You Control Your Online Presence, Part 3
I just can’t get enough of this topic, I guess, since I’ve posted twice on it recently, here and here. Here’s a TechCrunch guest post from Tom Anderson exploring the issues surrounding who owns the...
View ArticleContent Marketing: Authenticity You Just Can’t Fake
Content marketing is all about authenticity. And technology has made content marketing easier by making it easier to connect with an audience directly and authentically. Sadly, it’s also made it easier...
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